AI agents for Similarweb
A Monmo agent uses Similarweb the way a market researcher would. It compares competitors' estimated visits, engagement and channel mix, tracks how their rank moves each month, works out where their traffic comes from and writes it up as a brief with every estimate labelled as one. Research needs no approval; changes to your other apps, such as CRM fields, ask first.
Updated 2026-11-13 · Free to start. Paid plans from $15 a month.
What agents do in Similarweb
Snapshot five competitors
It pulls estimated monthly visits, pages per visit, visit duration and channel mix for you and five rivals, puts them side by side in Google Sheets and notes what stands out.
AskCompare our site with these five competitors on visits, engagement and channel mix for the last three months.
Track rank every month
On the first of each month it records the global and country rank for your domain and each competitor, charts the trend and tells you who climbed or slipped noticeably.
AskOn the 1st of each month, log our Similarweb rank and our competitors' and tell me who moved most.
Find where a rival's traffic comes from
It looks at a competitor's referring sites, search share and social traffic, lists the partners and publications sending them visitors, and suggests which of those you have not approached.
AskWhere does Northwind's traffic come from, and which referring sites could we approach too?
Size the leaders in a category
For a market you are entering, it lists the largest sites in the category by estimated visits and country, and adds the research to a Google Doc with its sources.
AskWho are the ten biggest meal-kit sites in Germany by estimated traffic, and how fast are they growing?
Prioritise accounts by web presence
For a list of target companies it adds estimated traffic and top countries, ranks the list and prepares the values for HubSpot. Updating the CRM waits for your approval.
AskAdd estimated monthly visits and top country to these 40 target accounts and rank them. Ask before updating HubSpot.
Vet a site before buying placement
Before you pay for a sponsorship or a guest post, it checks the site's estimated audience size, geography and engagement, and tells you whether the audience looks like your customers.
AskWe have been offered a sponsored post on this site. Check its audience and engagement before I decide.
Write the competitive brief
It turns the numbers into a two-page brief for a planning meeting: who is growing, which channels they lean on, and the questions the data cannot answer, each estimate clearly labelled.
AskWrite a two-page competitive brief from this quarter's Similarweb data for Thursday's planning meeting.
How it connects
- 1You connect Similarweb once with your own account or API key. The connection centres on site rankings; for traffic and channel detail the agent uses Similarweb in its own browser with your login, and sees only what your plan includes.
- 2You choose which agents may use Similarweb. A research, marketing or sales agent fits it; a support agent answering tickets has no use for it.
- 3Looking up sites and writing research need no approval, because nothing changes. Writing the results into another app, such as HubSpot fields or a shared Notion page, asks first.
More in Analytics and data
Other apps of this kind that agents work in, each with its own page.
Watch it work
A sample replay with example data, sped up. Pause it, scrub through it, or take the mouse yourself. This sample shows a similar job in other tools; Similarweb is not on screen.
On screen
Google
Google Docs
Pick a job. Watch it get done.
Your team. Connected to everything.
Ridge in Japan — launch brief+Ridge in Japan: what to charge, where to sell
The market
Competitors at 500 ml
| Brand | Price | Sold mostly |
|---|---|---|
| Tumbl | ¥4,400 | Marketplaces |
| KŌRI | ¥4,800 | Marketplaces |
| Northpeak | ¥5,200 | Outdoor chains |
| Onda | ¥5,800 | Own store |
| Ridge (proposed) | ¥4,800 | Marketplace-first |
Where people buy
- Marketplaces62%
- Outdoor chains24%
- Brand sites9%
- Other5%
Match KŌRI, undercut Northpeak, and open on marketplaces before the spring hiking season.
Sample replays with fictional data, sped up. Pause one, scrub through it, or take the mouse yourself.
Questions people ask
Can an AI agent do competitor research with Similarweb?
Yes. A Monmo AI agent looks up the competitors you name, compares estimated visits, engagement, channel mix and rank, and writes up what it finds in a Google Doc or a sheet. It works through the Similarweb connection, or in its own browser when the connection does not cover something.
How accurate are Similarweb figures in the agent's report?
They are estimates, and the agent says so. Similarweb models traffic from its own data rather than reading each site's analytics, so figures are best for comparing sites and spotting trends. For your own site, the agent can set the estimate beside your Google Analytics figures so you can see how far apart they are.
Do I need a paid Similarweb plan?
The agent can see only what your Similarweb account or API key can see. A free account shows a limited view of each site, and the deeper reports depend on your subscription. The agent works with what is available and tells you when a question needs data your account does not include.
Can it monitor competitors every month?
Yes, as a routine. On the day you choose, the agent checks each competitor, records the figures in the same sheet, and messages you only when something moves beyond the threshold you set, such as a rank change of more than ten percent. You can add or drop competitors at any time.