Build a marketing plan with an AI agent
A Monmo agent can build your marketing plan for a launch or a quarter. It reads your past results in Google Analytics, researches the audience and competitors, chooses channels, and writes the plan as a Google Doc with a budget and a week-by-week calendar in Google Sheets. You decide the strategy and the spend; the agent does the groundwork and shows its reasoning.
Updated 2026-11-13 · Free to start. Paid plans from $15 a month.
How the agent does it
- 01
It starts from your goal and budget
Tell it what you are launching, the date, the result you want and the money available, for example 2,000 waitlist sign-ups by 3 March on $30,000. It asks about anything missing before it begins.
- 02
It reads what already worked
In Google Analytics it looks at the last two quarters: which channels brought visitors and which of those visitors signed up. It sets that beside your past campaign sheets to see what each result cost.
- 03
It researches the audience and the competition
It reads reviews, forums and competitor launch pages on the web to learn who buys, what they ask and where they spend time. Every claim in the plan carries a link to where it came from.
- 04
It chooses channels and says why
The plan names four or five channels, such as email, search ads, Instagram and retail partners, with the reason for each and the message it will carry. It also lists what it left out and why.
- 05
It builds the budget in Google Sheets
Each line has a channel, a month, an amount and the source of the price. Formulas add up by channel and by month, the total matches your number, and a tenth is held back as reserve.
- 06
It lays out the calendar week by week
A second tab lists every task from six weeks before launch to four weeks after: what, which channel, who owns it and when it is due. Dependent tasks are ordered, so the page exists before the ads that point to it.
- 07
It sets the measures and checks them
Each channel gets one or two numbers, where they are read from and a target you agree. After launch, a routine can read them every Monday at 9:00 and tell you which line is behind plan.
What the plan contains
- A plan in Google Docs: goal, audience, message, channels and the reason behind each choice
- A budget in Google Sheets by channel and month, with formulas and a reserve
- A week-by-week calendar with an owner and a due date for every task
- One or two measures per channel, with targets for you to agree
- A source link for every outside fact and a list of the assumptions to check
When it asks you
Building the plan needs no approval, because the agent only reads and drafts. It asks before it creates the plan and the budget in your Google Drive, shares them or adds dates to a calendar, and spending any of the budget is always a separate request.
How to ask
- Build a marketing plan for the Ridge launch on 3 March. Goal: 2,000 waitlist sign-ups. Budget: $30,000. Use last year's numbers in Google Analytics and show me the channel choices before you write the rest.
- Plan next quarter's marketing for Fieldwork with the same budget as this one. Tell me which two channels you would cut and what you would do with the money.
- Every Monday at 9:00, compare last week's sign-ups and spend with the plan and tell me which lines are behind.
Watch it work
A sample replay with example data, sped up. Pause it, scrub through it, or take the mouse yourself.
On screen
Google Analytics
Google Docs
Google Sheets
Pick a job. Watch it get done.
Your team. Connected to everything.
Ridge launch — marketing plan+Ridge in Japan: launch plan
Who we are talking to
Weekend hikers and commuters aged 25 to 40 who already carry a bottle and care how it looks.
What we say
Hot at the summit, cold on the train. One bottle for both halves of the week.
Where we say it
Creators first, then paid social to reach people like their followers. Search catches the people who go looking.
Sample replays with fictional data, sped up. Pause one, scrub through it, or take the mouse yourself.
Questions people ask
Can an AI agent write a marketing plan?
Yes. A Monmo agent can turn a goal, a date and a budget into a full plan: who you are selling to, which channels to use, what each will cost, a week-by-week calendar and the numbers to watch. It works from your own results and cited research. The strategy and the final say on spend remain yours.
What does the agent need from me to start a marketing plan?
Four things: what you are selling, the result you want, the money available and the dates. It helps to connect Google Analytics and share past campaign sheets, a customer list or survey, and your brand guidelines. If something is missing, the agent asks a short list of questions first and marks any gap it had to fill with an assumption.
How does it decide how to split the marketing budget?
It starts from evidence: what each channel returned for you before, according to Google Analytics and your spend records, and current prices it can find and cite. Where it has no history it says so and proposes a small test amount. Every line shows its reasoning, and when you change a figure the totals in the sheet update.
Can the agent carry out the plan as well?
Parts of it. The agent can hand tasks to other agents on your team, such as drafting the social posts or building the landing page, and follow them up against the calendar. Anything that posts, sends or spends still stops for your approval, and buying advertising is never done without your say.
How reliable are the forecasts in a plan written by an AI agent?
They are estimates, and the plan labels them that way. Targets are worked out from your past numbers where they exist and marked as assumptions where they do not. No plan can promise sign-ups or sales. What the agent adds is a weekly check of actual figures against the plan, so you see early when a channel is behind.