AI agent for market research
An AI agent for market research is a software agent that does an analyst's desk work. A Monmo agent gathers data from published sources, designs surveys, analyses the results, compares competitors and writes the report with charts, working in its own browser. Every figure carries its source and estimates are labelled. Interviews, the research question and what to conclude stay with you.
Updated 2026-11-13 · Free to start. Paid plans from $15 a month.
The job description, line by line
Each line is a duty that appears in typical job descriptions for this role. Beside it is how the agent handles that line and how far it goes on its own.
- Does itResearch, reading, drafting and building. Nothing leaves your business.
- Does it, asks firstThe last step sends, posts, pays or changes a record, so it shows you a card first.
- Prepares it, you decideThe line needs your judgement. The agent brings the facts and a recommendation.
- Stays with youCalls, meetings in person, signatures and relationships.
| # | In the job description | How the agent does it | How far it goes |
|---|---|---|---|
| 01 | Gather data on customers, competitors and market conditions from published and online sources. | Searches market reports, public statistics, trade press and company filings in its own browser and reads them in full. Each figure goes into Google Sheets with its page, its date and a link. Paid reports are read only if you supply them. | Does it |
| 02 | Design surveys, questionnaires and polls to answer specific business questions. | Starts from the decision you face and writes ten to fifteen questions in Google Docs, ordered from easy to specific, with neutral wording, answer scales and a screening question. It then builds the form in Typeform as a draft for you to test. | Does it |
| 03 | Send out surveys and manage the responses as they come in. | Emails the survey from Gmail to the customer list you choose, once you approve the invitation and the list. It watches the responses arrive in Typeform, drafts one reminder for your approval, and removes duplicate and unfinished answers before analysis. | Does it, asks first |
| 04 | Analyse the data with spreadsheets or statistical software to find patterns and trends. | Cleans the data and runs the cross-tabs, averages and trends with the data tools on its own computer. The Excel or Google Sheets workbook shows every step, the sample size beside each result and a warning where a difference is too small to trust. | Does it |
| 05 | Compare competitors' products, prices, sales and marketing methods. | Opens each competitor's site, store and ads and builds one table in Google Sheets: product, size, price, offer and main message, compared like for like, with the date checked. Sales figures appear only where a company has published them. | Does it |
| 06 | Forecast market and sales trends and estimate the size of potential markets. | Estimates the market two ways, top down from published figures and bottom up from customer numbers and prices, and shows both in a Google Sheet with each assumption in its own cell. Forecasts are labelled as estimates, with a low and a high case. | Does it |
| 07 | Measure how well marketing campaigns and strategies are performing. | Pulls visits, sign-ups and sales from Google Analytics and spend from Google Ads for the campaign and for the weeks before it. The write-up says what changed, by how much, and what cannot be credited to the campaign alone. | Does it |
| 08 | Turn findings into charts, tables, written reports and slide decks. | Writes the report in Google Docs with a one-page summary first, draws each chart from the workbook so the numbers agree, and builds a ten-slide deck in Google Slides: one finding per slide and a numbered source list. | Does it |
| 09 | Agree the research question, scope and method with clients or managers before starting. | Before any research it writes a one-page plan in Google Docs: the decision to be made, the questions, the sources, the method and what is out of scope. You and your client change it or agree it. That agreement is yours to reach. | Prepares it, you decide |
| 10 | Advise on what the findings mean for pricing, product and positioning decisions. | The last section of the Google Doc sets out what the evidence supports and what it does not: two or three options for price, product or positioning, the finding behind each and the risk. It can be wrong; the advice is yours. | Prepares it, you decide |
| 11 | Interview customers and run focus groups. | It does not interview people or sit in a focus group. It writes the discussion guide and the screener. Afterwards it turns your recordings or transcripts in Google Drive into themes, with the quotes behind each and how many people raised it. | Stays with you |
| 12 | Present results and recommendations to management or clients. | Presenting is yours. It builds the deck in Google Slides, writes speaker notes, and lists the ten questions you are most likely to be asked, each with the slide and the source that answers it. | Stays with you |
8 of 12 lines handled by the agent, some after your approval
Where the duties come from. The twelve lines are the duties that appear most often in public job descriptions for market research analysts, reworded, and checked against the O*NET task list for market research analysts and marketing specialists. Checked against O*NET OnLine: 13-1161.00 Market Research Analysts and Marketing Specialists
A week with your AI market research agent
Writes a one-page research plan and asks about anything missing before it starts.
Checks the competitors you track for changed prices, products and offers and logs each change with the date.
Counts responses by customer group and tells you which group is still too thin to report on.
Gives you a progress note: what is confirmed, what is still an estimate and which sources it could not open.
Checks every chart against the workbook, finishes the deck and writes out the questions you are likely to be asked.
Refreshes the market size estimate with newly published figures and marks what moved.
What you give it on day one
- The decision you face, in a sentence or two, and the date you need an answer by
- The market: product, country, type of customer, and the competitors you already know
- Reports, past research and customer data you already hold, shared from Google Drive
- Your customer list or panel, if a survey is part of the work
- Google Docs, Sheets and Slides, and your survey tool if you have one
- Your house style for reports and decks
What stays with you
- Interviews and focus groups. It writes the guide and analyses the transcripts.
- The research question and its scope, agreed between you and your client.
- What the findings mean for price, product and positioning. It sets out options; you advise.
- Presenting the results and answering questions in the room.
Hire one in three steps
- 01
Write the role
Create an agent, name it, and brief it like a new analyst: your market, your customers, the sources you trust and the ones you do not, and how you want figures cited.
- 02
Give it access
Connect Google Drive, Docs and Sheets with your own account, share the folder of past research, and choose that this agent may use them. It reads what you already know first, so it does not repeat it.
- 03
Set the first routine
Ask one focused question, such as the size of one market in one country, and read the sources it cites. Then agree a routine: tracked competitors checked every Monday at 8:00 and changes logged in a sheet.
First things to ask
- How big is the market for reusable coffee cups in Germany, and who are the five largest sellers? Estimate it two ways and list every source.
- Design a twelve-question survey to find out why trial users do not upgrade. Show me the draft before you build the form.
- Compare Northwind, Fieldwork and Ridge on range, price per unit and delivery terms, like for like, in one sheet.
- Every Monday at 8:00, check those three competitors' pricing pages and tell me what changed.
Watch it work
A sample replay with example data, sped up. Pause it, scrub through it, or take the mouse yourself.
On screen
Google
Google Docs
Pick a job. Watch it get done.
Your team. Connected to everything.
Ridge in Japan — launch brief+Ridge in Japan: what to charge, where to sell
The market
Competitors at 500 ml
| Brand | Price | Sold mostly |
|---|---|---|
| Tumbl | ¥4,400 | Marketplaces |
| KŌRI | ¥4,800 | Marketplaces |
| Northpeak | ¥5,200 | Outdoor chains |
| Onda | ¥5,800 | Own store |
| Ridge (proposed) | ¥4,800 | Marketplace-first |
Where people buy
- Marketplaces62%
- Outdoor chains24%
- Brand sites9%
- Other5%
Match KŌRI, undercut Northpeak, and open on marketplaces before the spring hiking season.
Sample replays with fictional data, sped up. Pause one, scrub through it, or take the mouse yourself.
Questions people ask
What is an AI agent for market research?
An AI agent for market research is a software agent that does desk research the way an analyst would: it finds and reads sources, compares competitors, designs and analyses surveys, and writes the report with charts. A Monmo agent works in its own browser, cites every figure and labels estimates as estimates.
Can an AI agent replace a market research analyst?
It takes over gathering sources, building comparison tables, cleaning and analysing data, drawing charts and drafting the report. It does not agree the question with a client, interview customers, run focus groups, judge what the findings mean or present them. An analyst's time moves from collecting to questioning and advising.
Where does it get its data?
From sources anyone can open, such as public statistics, company sites and filings, trade press, marketplaces and reviews, plus the reports and data you share with it. It records where each figure came from. It cannot read paid reports you have not bought, and some sites turn automated visitors away. It tells you which sources it could not open.
Can it run a survey for me?
It can do most of one. It writes the questions, builds the form as a draft, sends it to the list you choose once you approve, follows the responses and analyses them. It has no panel of its own, so the people surveyed are your customers or a panel you supply.
How reliable are its market sizes and forecasts?
Treat them as estimates with the workings shown. The agent sizes a market two ways, puts every assumption in its own cell and gives a low and a high case, so you can change an assumption and see the effect. It can be wrong. Check the sources behind the figures that matter most to your decision.
What do I get at the end of a project?
A report in Google Docs with a one-page summary and a numbered source list, the workbook in Google Sheets behind every chart, and a Google Slides deck if you ask for one. The files are yours to edit, and copies are kept in the Library. Sharing them outside your team asks first.