AI marketing agent for small business
An AI marketing agent for small business is an AI agent that does the hands-on work of a marketing manager. A Monmo agent drafts the marketing plan, prepares campaigns, writes content, sets up emails and ads, and reports on results, on its own computer and on a schedule. It asks before anything is published or spent. Strategy, budget, sign-off and suppliers stay with you.
Updated 2026-11-13 · Free to start. Paid plans from $15 a month.
The job description, line by line
Each line is a duty that appears in typical job descriptions for this role. Beside it is how the agent handles that line and how far it goes on its own.
- Does itResearch, reading, drafting and building. Nothing leaves your business.
- Does it, asks firstThe last step sends, posts, pays or changes a record, so it shows you a card first.
- Prepares it, you decideThe line needs your judgement. The agent brings the facts and a recommendation.
- Stays with youCalls, meetings in person, signatures and relationships.
| # | In the job description | How the agent does it | How far it goes |
|---|---|---|---|
| 01 | Build the marketing plan: target audiences, positioning, channels, goals and timeline. | Drafts the plan in Google Docs from your sales figures, customer notes and competitor research: audiences, positioning, channels, goals and a twelve-week timeline, with its reasoning shown. You change it and decide. Nothing starts before you do. | Prepares it, you decide |
| 02 | Plan and run campaigns across email, paid ads, content, social media and events. | Turns the approved plan into a campaign brief and launch checklist in Google Sheets, then hands tasks to other agents for research, graphics and numbers. Each email, ad and post goes out on its date only after you approve its card. | Does it, asks first |
| 03 | Write or brief content such as web pages, blog posts, emails, ads and brochures. | Writes a full first draft of each piece from your product facts and tone of voice: a landing page, a blog post, three email versions, ad lines. Where a designer or writer is needed, it writes their brief in Google Docs instead. | Does it |
| 04 | Set up and tune paid search and paid social campaigns. | Builds each campaign as a draft in Google Ads or Meta Ads: keywords, audiences, ad copy and a daily cap. Going live and every budget change need your approval. Once a week it proposes what to pause and what to test. | Does it, asks first |
| 05 | Manage email marketing and lead nurturing through the CRM or marketing automation tool. | Writes the newsletter and a three-email welcome series, builds the segment in Mailchimp or HubSpot and sends you a test. The send is scheduled when you allow it, and people who unsubscribe are left out of every later email. | Does it, asks first |
| 06 | Keep the website updated with new pages, offers and announcements. | A new page or offer banner is drafted, checked at phone width and shown to you as a preview. After you approve, it publishes through your site builder's connection, such as Shopify or Webflow, or in its own browser, and checks the live page. | Does it, asks first |
| 07 | Research customers, market trends and competitors to guide campaigns. | In its own browser it reads customer reviews, search trends and five competitors' sites and ads. A monthly note in Google Docs covers what changed: new offers, prices, messages and the questions customers keep asking, each with its source. | Does it |
| 08 | Measure campaign results and report on traffic, leads, conversion and return on spend. | On the 1st it pulls visits and conversions from Google Analytics, spend from Google Ads and leads from your CRM into one Google Sheet, and writes a page on what each channel cost and what it brought in. | Does it |
| 09 | Own the marketing budget and decide where to spend it. | The budget is yours. The agent keeps planned against actual spend by channel in Google Sheets, works out cost per lead for each, and sets out two ways to move money next month with the case for each. | Prepares it, you decide |
| 10 | Review and approve marketing materials for accuracy and brand fit before release. | Checks each piece before it reaches you: prices and dates against your price list, claims against their source, tone and logo use against the brand guide. Its notes arrive as comments in Google Docs, and the approval is yours. | Prepares it, you decide |
| 11 | Choose and manage agencies, freelancers and vendors, and negotiate their contracts. | Compares three agencies or freelancers in a Google Sheet on price, past work and terms, drafts the brief and the questions to ask, and tracks deliverables and invoices after you sign. Choosing, negotiating and the relationship are yours. | Prepares it, you decide |
| 12 | Organise and attend trade shows, launches and promotional events. | It cannot stand at the booth. It builds the event plan and budget and drafts the invitations and follow-up emails. After the event, the badge scans or business cards you send become a lead list ready for HubSpot. | Stays with you |
7 of 12 lines handled by the agent, some after your approval
Where the duties come from. The twelve lines are the duties that appear most often in public job descriptions for marketing managers and marketing coordinators at small businesses, reworded, and checked against the O*NET task list for marketing managers. Checked against O*NET OnLine: 11-2021.00 Marketing Managers
A week with your AI marketing agent
Checks yesterday's ad spend and leads against the plan and tells you if a campaign is over its cap or has gone quiet.
Updates the campaign checklist: what is due this week, who has it, and what is waiting on you.
Writes the week's content as drafts: the blog post, the email and the ad variations.
Shows next week's emails, posts and ad changes on one card for you to edit and allow.
Reads competitors' sites and new customer reviews and notes what changed.
Reports visits, leads, cost per lead and spend against budget, with last month beside each figure.
What you give it on day one
- What you sell, to whom and at what price. One page is enough
- Last year's sales by month, and where customers came from if you know
- Your brand guide, logo files and three pieces of marketing you liked
- The accounts: website, Google Analytics, your email tool and your ad accounts
- The monthly budget, and the limit on any single spend
- Anyone else who approves: a co-founder, a client or a legal reviewer
What stays with you
- Strategy and positioning. It drafts options with reasons; you choose.
- The budget: how much, and where it goes.
- Final approval of anything published in your name.
- Agencies, freelancers and vendors: choosing them, negotiating and the relationship.
- Trade shows, launches and every event in person.
Hire one in three steps
- 01
Write the role
Create an agent, name it, and brief it like a new marketing manager: what you sell, who buys it, this year's goal and what you never want said. Paste the job description you would have advertised.
- 02
Give it access
Connect Google Analytics, your email tool and your ad accounts with your own logins, and choose that this agent may use them. It reads last year's campaigns and results first, to see what has worked.
- 03
Set the first routine
Ask for a twelve-week plan with a budget by Friday. Edit it, approve it, then agree the routine: content on Tuesday, your approvals on Thursday, a results report on the 1st of each month.
First things to ask
- Write a twelve-week marketing plan for our spring launch on a budget of $6,000. Show your reasoning and three things you are unsure of.
- Draft this month's newsletter and a three-email welcome series. Send me a test and ask before scheduling.
- Build a Google Ads draft for office coffee delivery in Melbourne at $25 a day. Do not go live until I approve.
- On the 1st of each month, report visits, leads, cost per lead and spend against budget, with last month beside it.
Watch it work
A sample replay with example data, sped up. Pause it, scrub through it, or take the mouse yourself.
On screen
Google Analytics
Google Docs
Google Sheets
Google
Google Slides
Slack
Buffer
Instagram
LinkedIn
X
Pick a job. Watch it get done.
Your team. Connected to everything.
Ridge launch — marketing plan+Ridge in Japan: launch plan
Who we are talking to
Weekend hikers and commuters aged 25 to 40 who already carry a bottle and care how it looks.
What we say
Hot at the summit, cold on the train. One bottle for both halves of the week.
Where we say it
Creators first, then paid social to reach people like their followers. Search catches the people who go looking.
Sample replays with fictional data, sped up. Pause one, scrub through it, or take the mouse yourself.
Questions people ask
What is an AI marketing agent?
An AI marketing agent is an AI agent that does a marketing manager's hands-on work: drafting the plan, preparing campaigns, writing content, setting up emails and ads, and reporting on results. A Monmo agent does this on its own computer with your marketing accounts, and asks before anything is published or spent.
Can an AI agent replace a marketing manager?
It takes over drafting, building, scheduling and reporting. It does not set the strategy, own the budget, approve its own work, negotiate with agencies or attend events. In a small business the owner usually keeps those decisions, and the agent does the hours of making and measuring that follow from them.
Is it suitable for a small business with no marketing team?
Yes, that is who it is written for. You describe what you sell and who buys it, and the agent drafts a plan you can change. It then prepares the newsletter, the posts and the ads each week. You still decide the plan and the budget and approve what goes out, so set aside time each week to review.
Does it spend my ad budget without asking?
No. It builds campaigns as drafts with a daily cap. Going live, raising a cap or adding a campaign each shows a card with the amount and the reason, and nothing is spent until you allow it. Each morning it reports spend against the budget you set.
Can it work with my other agents?
Yes. On Monmo a Chief of Staff agent coordinates the team, and agents hand tasks to each other. A marketing agent can ask a research agent for competitor prices and a finance agent for the budget sheet, wait for the results and bring you one plan to approve.
Which marketing tools does it work with?
Google Analytics, Google Ads, Meta Ads, Mailchimp, HubSpot and the main social platforms are common, and more than 1,700 apps connect through your own accounts. You choose which apps this agent may use. Where a connection does not cover a step, it can use the tool in its own browser.