AI agents for Braze
A Monmo agent works in Braze the way a CRM manager on a lifecycle team would. It turns a brief into a Canvas plan, audits segments nobody uses, updates shared Content Blocks, checks Liquid and Connected Content before launch and reports on performance against your control group. It uses a REST API key you scope, and asks before it launches, edits or stops a campaign or Canvas.
Updated 2026-11-13 · Free to start. Paid plans from $15 a month.
What agents do in Braze
Turn a brief into a Canvas plan
From a one-paragraph brief it writes the entry rules, exit criteria, delays, Decision Splits and every message, laid out step by step in a Google Doc for the team to review before building.
AskPlan a Canvas for users who abandon checkout twice in a week. Exit when they purchase. Put it in a doc.
Audit segments and Segment Extensions
It lists every segment with its size, the campaigns and Canvases that use it and when it was last edited, then flags duplicates and ones nothing uses. Archiving waits for your approval.
AskList segments not used by any active campaign or Canvas in 90 days and group the near-duplicates.
Update a shared Content Block
When the legal footer or a promo banner changes, it edits the Content Block, finds the campaigns that include it, and shows a preview of each before you allow the update.
AskUpdate the footer Content Block with the new company address and show me which messages it changes.
Check Liquid and Connected Content
Before launch it reads every message variant, tests the Liquid against sample users, checks each Connected Content call responds, and lists anything that would render blank or fall back.
AskQA the spring sale campaign: test the Liquid on five sample users and check the Connected Content calls.
Spot clashing sends
It reads the campaigns and Canvases scheduled for the coming week, finds audiences that would get several messages on the same day, and compares that with your frequency capping rules.
AskCheck next week's schedule for users who would get three or more messages in a day, and which sends cause it.
Report lift against the control group
Every Monday it reads conversions for each running Canvas, compares them with the control group where you use one, and writes the results into Google Sheets next to your Amplitude figures, with a short note in Slack.
AskEvery Monday, report each active Canvas's conversion rate against its control and flag any with no lift.
Refresh a catalog
From a product feed in Shopify or a spreadsheet, it prepares the changes to a Braze catalog, such as prices and stock flags used in messages. Uploading the changes asks first.
AskCompare the products catalog in Braze with today's Shopify export and prepare the updates.
How it connects
- 1You connect Braze once with a REST API key and your instance's REST endpoint. Keys are created per workspace by a user with permission, and each key carries only the endpoint permissions you tick.
- 2You choose which agents may use Braze. A marketing or CRM agent fits; give a data agent read-only access if it only builds reports.
- 3Reading segments, campaigns, Canvases and analytics needs no approval. Launching, editing, pausing or stopping a campaign or Canvas, changing Content Blocks or catalogs, and updating or deleting user profiles ask first.
More in Marketing and ads
Other apps of this kind that agents work in, each with its own page.
Questions people ask
Can an AI agent build a Braze Canvas?
It designs the Canvas and drafts every message, then builds it once you approve. A Monmo agent writes the entry and exit rules, steps, splits and copy, and shows you the plan first. Building happens through the Braze connection, or in its own browser when the connection does not cover something. Launching is always your call.
What permissions should the Braze API key have?
Tick only what the work needs. For audits and reports, read permissions for campaigns, Canvases, segments and export endpoints are enough. Add send or update permissions only if you want the agent to make changes, which it still asks about every time. Each workspace needs its own key.
Can it QA a Braze campaign before launch?
Yes. The AI agent tests each variant's Liquid with sample users, checks Connected Content responses, confirms the segment and the schedule, and compares the send against your frequency capping. You get a short list of what passed and what needs fixing before anyone presses launch.
Will the agent change user profiles in Braze?
Only with your approval. Reading profiles, attributes and events is part of its work, but tracking new attributes, merging or deleting users are changes. The agent shows you exactly which profiles and fields it would touch, and you allow or decline the batch.